Spark That Moment!
It’s really true that no two projects are ever the same and every brands story is completely unique to itself. When The Coffee Collaborative approached us to redesign their packaging we were super excited! As a team of coffee lovers working remotely during lockdown it was a great opportunity to grab a coffee, jump on a call, and brainstorm. That’s what us creatives do best, right?
With a desire to elevate the brand and broaden its horizons from not just a B2B brand, but also one that will be attractive to your everyday consumer, The Coffee Collaborative wanted to mature their identity and visual assets to align more with becoming a lifestyle brand. A brand that consumers would feel inspired by, connect with, enjoy and ultimately become advocates for. They wanted to retain a sense of belonging, creating a brand that people felt not only passionate about the product but also its values and a position in the market that would see them stand out and become the go-to.
After reviewing the existing brand and its associate collateral, our visionary team set out to unearth what was at the heart of the brand - what it was that we wanted consumers to feel when they engaged or thought about The Coffee Collaborative.
We discovered 'Spark that moment'.
Coffee is an inspiration in itself and we felt it was always at the conception of great ideas and its coffee that fuels those ideas. Whether it be brainstorming sessions, professional meetings, inspirational speeches or simple day-to-day activities, coffee is typically at the forefront that has helped produce the inspiration.
We began to reflect this through an evolved identity - ensuring we didn't transition too far from the original branding so as not to alienate current advocates. Keeping it simple and effective was key as we wanted the packaging design and other assets to bring the brand to reality. We injected life through a unique and inspiring pattern that could be applied throughout the brand, fed from the very roots of coffee using stunning illustrative designs and a colour palette that was subtle yet powerful. Designing the packaging for both consumer sales along with wholesale was exciting.
We wanted to create something that people would love, want to share socially and be proud to have it in their possession. Once we defined the packaging, it made it easy for us to then use the assets through other touch points of the brand - both online and offline - to deliver a very compelling proposition and one that delivered on the brief...and more.
We love the finished product and cant wait to see it stand out on the supermarket shelves!
