The Coffee Collaborative
Strategic Consultancy | Concept Development | Brand Design | Packaging Design
With a desire to elevate the brand and broaden its horizons from not just a B2B brand, but also to one that will be attractive to your everyday consumer, The Coffee Collaborative wanted to mature their identity and visual assets to align as a lifestyle brand. A brand that consumers would feel inspired by, connect with, enjoy and ultimately become advocates for.
After reviewing the existing brand and its associate collateral, our visionary team set out to unearth what was at the heart of the The Coffee Collaborative and what it was that we wanted consumers to feel when they engaged or thought about The Coffee Collaborative.
We discovered 'Spark that moment'. Coffee is an inspiration in itself and we felt it was always at the conception of great ideas and its coffee that fuels those ideas.