Hyatt Regency London - The Churchill

Strategic Consultancy | Concept Development | Brand Design

Hyatt Regency London – The Churchill is a hotel full of character in Marylebone, London. So, when the team approached us to discuss their recent meeting space refurbishment, we were more than happy to get involved.

The meeting space had recently undergone a beautiful transformation and extension, but the team now needed the sales tools in order to sell it to their prospective clients. We worked with the hotel’s Director of Sales & Marketing to help fine-tune the story and create two brand directions to support their collateral; one for weddings and special occasions and the second for meetings, conferences and events.

The two identities needed to differ but maintain similarities, which would be used across both. The result was the creation of two beautifully designed digital brochures with two identities but one story to tell.