Original Penguin

Strategic Consultancy | Concept Development | Interior Design | Project Management

We were appointed to develop the ‘Original Penguin’ brand in the UK - starting with a new flagship store at Westfield Stratford. the double-level 400 m2 store include a bespoke ‘polo lounge’ together with a feature shoe and accessories wall, and promotes the entire range of Original Penguin products. With roots in the 1950s and 1960s, the brand wanted an interior reflecting their heritage.

Munsingwear - a Minneapolis-based underwear and military garment manufacturer launched the Original Penguin golf shirt in the United States. We collaborated with the brand to create an authentic but modern interior incorporating original vintage furniture from the period. ‘The Players Lounge’ includes iconic t-shirts and bowling balls.