“That’s where the added value of designers comes in – they look at the big picture, the possibilities, the options and work with the end user to unlock their potential by design”

We’ve recognised, even more so in the last few years, that the sectors as we used to know them have merged and the lines between hospitality, retail, workplace and leisure design are more and more blurred. This is what we love about our industry and what inspires us on a daily basis.

This got us thinking recently and sparked a Tonik team conversation… What makes designing a restaurant different to designing a golf clubhouse or leisure club café? The answer is nothing!

We take the same approach, apply the same logic, and ensure that we fully understand the end user and their needs before we jump into the creative part. At the end of the day we are designing for the user so their needs and wants are the most important consideration.

 Caroline from our design team backed this up as she spends many of her weekends all over the country watching her son play golf. This has given her a wealth of insight into various golf clubs and allowed her to look at golf clubs through a hospitality design lens. Caroline’s thoughts on the design of many of the golf club houses she has visited was that that they were missing a great opportunity to create spaces that incorporate sport, entertainment, and hospitality under the umbrella of beautiful design. In fact, one of the elements that jumped out for her was that many of the clubhouses featured tired and old-fashioned design.

To conclude this conversation, we love the fact that the lines are blurred and the hospitality landscape as we once knew it has changed considerably. This allows us to flex our creativity even further and deliver memorable experiences for the end user.